As a digital marketer you constantly need to generate reports from Google Adwords for clients. Microsoft Excel is pretty much the industry standard for generating these reports and doing all your analytical number crunching. I have been using Excel for many years and today I wanted to share a few tips and tricks that you should be leveraging when using Excel. [Read more…]
We are in the golden age of digital marketing. It’s not just me, a lot of digital marketing pundits have been echoing the same vibe. More and more businesses are investing more of their marketing budget online. There are several advantages of digital marketing compared to traditional forms of advertisement. When you are launching an online campaign you can track every metric and see how exactly you are spending your daily budget.
Today I am sharing some of the best digital marketing infographics that I came across recently. These infographics cover everything from email marketing, inbound to paid advertisements. Infographics are an important element even for your content strategy since they are easy to understand and are often shared increasing the social signals for your website.
If you have created an infographic and want to be featured in the next edition please shoot me an email. For now enjoy these beautiful illustrations below. [Read more…]
Google Adwords is an amazing platform for targeting the right audience for your business. You can be a flower shop owner or the CEO of the next big startup, Adwords will offer the exact same set of features for your to leverage in your digital marketing process.
Today I will explain how you can get most conversions in Google Adwords. Now the term conversion can be quite broad in it’s own definition so it’s best to clarify it before I proceed further.
There is a way to track conversion in Adwords using a code snippet. Basically Adwords let you track any event on your website and counts it as a conversion (more on that later in the post).
What I am really trying to achieve when I say “conversion” in this blog post is basically get the most out of your advertising budget inside Adwords. My goal in this tutorial is to share some of the tips and tricks that you can use within your campaigns to see better results and more leads flowing in. [Read more…]
For any company trying to sell their product online the pricing page holds significant importance. The pricing page in modern web design acts as a landing page and is often one of the most converting pages for the company brining in actual revenue. I have compiled a list of some pricing pages from all over the internet. I will also talk about a bit about their design and why they are using them. You can click on each headline to view the actual webpage. [Read more…]
Recently I came across a service called WishPond that allow you to generate leads for your business online. After playing with their software for a few weeks I decided to write a review of WishPond and whether you should give it a go.
What Is WishPond?
There are tons of lead generating software out there on the internet. WishPond is no different, however we have to understand the broader market of lead generating software in order to understand their position on the market. [Read more…]
Google My Business is a great tool for any business owner to gain exposure online. Actually, Google My Business is a suite of products that Google compiled together in a tailored environment specifically for business owners. In this guide I am going to teach you everything you need to know in order to setup Google My Business for your organization and who you can leverage their free tools to generate brand awareness as well as more customers.
What is Google My Business
Before I dive into the step by step process of setting up your business online let’s take a detailed look at what Google My Business is all about. [Read more…]
Email Marketing is one of the most consistent methods for generating leads for any given business. Whether you are the owner of a spa or a new gym you can never ignore the power of email marketing and the potential it carries to bring in new clients for your business. Today I am going to share some of the best email marketing tips and tricks that you should implement with your overall marketing strategy. [Read more…]
Digital marketing is widely considered to be one of the fastest growing jobs in the online industry. While web designers and developers are in constant demand, digital marketers are getting more attention these days because companies are focussed on targeting the right audience using the right set of tools to grow their business.
A few years ago I had the opportunity to be introduced to the world of online marketing by one of my friend. Back in 2008 digital marketing was not something you would hear everyday. I mean, there were hundreds of ways you could define this profession and most importantly where I lived it was not a widely recognized full time job yet. This was about to change big time when social media and online search would dominate how a brand interact with their customers. [Read more…]
As 2015 comes to an end I couldn’t help but reflect what an amazing year this has been in terms of inbound marketing adaption. Inbound marketing is getting recognized by more and more businesses throughout the world. In my own city of Toronto I have seen new businesses pushing for email list building, constant blogging and paid advertising to generate more revenue.
I understand that you may be seeing this infographic throughout 2016 so I decided to be as descriptive as possible when I talk about some of the best inbound marketing trends to watch for in 2016. I highly recommend that you jump on the boat with these trends as fast as you can because I assure you they are going to be the marketing pillars that most successful brands will follow for their 2016 campaigns. [Read more…]
Today I am going to explain how you can use Facebook pixels to target visitors who leave your website and show them specific advertisement on their news feed. Before reading further I would like to explain that this tutorial is geared towards people who are somewhat familiar with Facebook advertising or Google Adwords tag marketing. Facebook pixel is a technology that lets you play with browser cookies and is somewhat similar to Google Remarketing. [Read more…]