A few years ago, the term inbound marketing was non existent. In the last couple of years marketing has really evolved compared to how things worked for in the past 3-4 decades or so. These days the key to getting new leads for your small business is to focus more on inbound marketing using the internet. Whether you own a small bicycle store or an ice cream parlour, inbound marketing can be really effective if you are using the right set of tools to track your results. Today I am going to talk about some of the tools that I personally use for an online campaign for some of my clients.  [Read more…]