Digital marketing is widely considered to be one of the fastest growing jobs in the online industry. While web designers and developers are in constant demand, digital marketers are getting more attention these days because companies are focussed on targeting the right audience using the right set of tools to grow their business.
A few years ago I had the opportunity to be introduced to the world of online marketing by one of my friend. Back in 2008 digital marketing was not something you would hear everyday. I mean, there were hundreds of ways you could define this profession and most importantly where I lived it was not a widely recognized full time job yet. This was about to change big time when social media and online search would dominate how a brand interact with their customers. [Read more…]