As a digital marketer you constantly need to generate reports from Google Adwords for clients. Microsoft Excel is pretty much the industry standard for generating these reports and doing all your analytical number crunching. I have been using Excel for many years and today I wanted to share a few tips and tricks that you should be leveraging when using Excel. [Read more…]
Google Adwords is an amazing platform for targeting the right audience for your business. You can be a flower shop owner or the CEO of the next big startup, Adwords will offer the exact same set of features for your to leverage in your digital marketing process.
Today I will explain how you can get most conversions in Google Adwords. Now the term conversion can be quite broad in it’s own definition so it’s best to clarify it before I proceed further.
There is a way to track conversion in Adwords using a code snippet. Basically Adwords let you track any event on your website and counts it as a conversion (more on that later in the post).
What I am really trying to achieve when I say “conversion” in this blog post is basically get the most out of your advertising budget inside Adwords. My goal in this tutorial is to share some of the tips and tricks that you can use within your campaigns to see better results and more leads flowing in. [Read more…]
Remarketing or retargeting is one of the most effective ways of converting existing visitors to your website into customers. I have met many businesses owners who are proactively using Adwords but have not invested a single penny on remarketing campaigns.
Remarketing or tag marketing as some people like to refer is one of the most cost effective way to convert abandoning visitors into leads. Here is how it works:
- Someone visits your website and Google Adwords uses a cookie in their browser to tag them.
- When they are surfing the web they see your advertisement pop up which might initiate them to take some action.
- Once they are ready, they click on your advertisement that probably leads to a landing page and you get another chance of converting the prospect into a real lead.
Today I am going to teach you how you can effectively generate leads for your small business using Google Adwords. This is going to be a long guide so I suggest you get a pen and paper and start taking notes. I am going to cover all the basic steps of setting your Adwords account, doing research, Best ad types for various campaigns, video ads and more.
Before I begin this guide I would like to inform you that this is a basic getting started with Adwords tutorial for small business owners looking to get high quality leads. Having said that, getting leads involves multiple steps and Adwords is just one of them. I will assume that you already have the following setup for your business:
- Your Google My Business Account
- Your Website
- A Landing Page Software like Instapage, Unbounce or LeadPages (not mandatory but highly recommended).
Now that you are all set to use online marketing for generating real world business revenue it’s time to setup everything right the first time so that you don’t have to go through the nightmare of sorting everything later when your campaign is live. [Read more…]