As a digital marketer you constantly need to generate reports from Google Adwords for clients. Microsoft Excel is pretty much the industry standard for generating these reports and doing all your analytical number crunching. I have been using Excel for many years and today I wanted to share a few tips and tricks that you should be leveraging when using Excel. [Read more…]
Assuming that your website is getting some organic traffic it’s only beneficial if some of them actually convert into potential leads for your business. Getting website traffic and converting them are two different things. While your blog may be well optimized for the search engines but have you ever wondered why most of the visitors abandon your site without subscribing to your blog. Perhaps your new restaurant loyalty program is getting lots of views but none of them are signing up for it.
If these are some of the common problems that you are facing then today I will tell you how you can skyrocket your conversion rates. By giving the reasons why your visitors are not converting I am potentially telling you the steps you should take that helps boost lead conversion.
A few years ago, the term inbound marketing was non existent. In the last couple of years marketing has really evolved compared to how things worked for in the past 3-4 decades or so. These days the key to getting new leads for your small business is to focus more on inbound marketing using the internet. Whether you own a small bicycle store or an ice cream parlour, inbound marketing can be really effective if you are using the right set of tools to track your results. Today I am going to talk about some of the tools that I personally use for an online campaign for some of my clients. [Read more…]