Google Adwords is the most popular paid advertising platform used by hundreds of thousands of business as part of their digital marketing effort. As a certified Adwords expert I offer Google Adwords account management and digital marketing solution for you and your business.
Why Should You Use Google Adwords? What’s In It For You?
The first question that comes into your mind when you are reading this page is why you should invest in Google Adwords for your business? What’s in it for you?
Well, I can totally write a novel on the advantages of using Google Adwords but I will keep it short and to the point. As of right now there are over 1 million businesses using Google Adwords to target customers and audiences to their business.
Google Adwords is an immersive digital advertising tool that lets’ you run advertisements on Google Search & Display Network.
In 2016, over 90 percent of people start their search online. This means whenever they are looking for something they simply Google it up.
Google Adwords lets you target these potential users and display relevant advertisements to them. The display network is where you can run display ads (image and rich HTML ads) to target users browsing other websites.
I can help skyrocket your lead genre
What Am I Offering
Take a look at my Google Adwords services. Keep scrolling to find out more about each of them and how they all work.
Advantages Of Using Google Adwords
Adwords advertising is considered a part of the inbound marketing approach. This means that instead of chasing everyone you are only displaying ads for people who are genuinely interested in your service. You can even filter the target audience by gender, age, demographics, geo-location and other criteria.
Your advertising budget can be extremely small and easily scalable. Unlike traditional advertising, Adwords lets you start with limited budget and let’s you scale very easily.
Adwords lets you target keywords and websites based on a specific geo location. In ontario you can narrow the location to as specific as a postal code area. This is extremely helpful for local business owners.
Last but not the least the biggest reason why you should use Adwords and use it for your marketing budget is that you can monitor your results and have an exact overview of how many impressions, clicks and conversion your advertisement campaign received.
Your competitors are using Adwords to steal your customers by showing their ads above you in Google.
My Adwords Super Success Process
Handling a Google Adwords account to promote your product or business can sometimes be very tricky. If you do not know what you are doing then you can loose your daily budget in unwanted clicks.
My Main Goals
- To find the most effective Google Adwords solution for your business
- Launch a successful campaign to generate leads for your business
- Build upon the Adwords campaign and increase conversion
- Get the word out there to your target audience
- Acquire potential customers from your competitors
How The Adwords Process Works
If you have read through this page till this point I am assuming that you are serious about using Google Adwords to market your business. In this section I will outline the detailed process of how I will use Adwords for your specific needs.
After years of experience I came to the conclusion that there are three main goals clients are looking for when it comes to Google Adwords.
Generating More Brand Awareness - The goal for this type of Adwords campaign is to get your brand seen by the target market. Display campaigns showing banners and offers often works best for this type of campaign. You would pay for CPM (Cost per 1000 impression) and the entire campaign is focussed on getting ad-views.
Generating More Leads - This is probably the most common objective among business owners looking to invest in Google Adwords. The goal is to generate more leads for your business. In this scenario, a CPC (Cost Per Click) campaign works best for targeting the right audience and increasing conversions.
Getting More Conversions - Let’s assume that you are running Adwords and people are click your ad. Some of them are filling up your forms on the landing page but you want more conversions on your clicks. Probably the most trickiest part of Google Adwords and certainly the most challenging is increasing conversions. In order to increase conversion rates there are 100’s of way to do it so please feel free to contact me to learn more.
Step 1: Keyword & Competition Research
Even before we can plan on a successful Adwords campaign for your business I will do a detailed keyword research for your brand as well as competition research for the niche you are competing in. Unless your business is one of a kind you will have some sort of a competition for the same target audience.
A detailed competition research will allow us to identify possible opportunities to steal competitor audience as well as to get a better ROI for our campaign.
Keyword research and competition research goes hand in hand for the most part. Every keyword that offers a higher competition rank from Adwords will cost more money when you are bidding. The bright side for including these potential keywords is that you will get more conversions.
Once a full report of the keywords, display websites and a targeting strategy is prepared you will feel more confident than ever to acquire new customers.
Step 2: Designing The Ads (PPC & Display)
You only get to play with a few characters when writing the PPC ads. Apart from the ads you can use a bunch of extension to add additional information to your PPC ads on Google search. Some of the extensions include:
- Call Now Button (mobile)
With over 5+ years of experience I will use the right keywords and call to action to create a compelling PPC text ad that increases the CTR (Click-Through-Rate).
For the display ads you need to have a CTA (Call-To-Action) Button directing the viewer to what the ad is all about. Display Ads come in a variety of sizes so we need to ensure we are using all possible dimensions to target the maximum number of devices and browsers.
Step 3: Strategy & Execution
Now that the advertisements are ready it’s time to include our keywords, set bids and launch the Adwords campaign for your business. Whether you want to target local customers in Toronto or go as specific as postal code areas, Adwords give you the flexibility to do that. Geo targeting is absolutely crucial for many local business owners and is a great tool for generating awareness inside particular communities.
Once the ads are up and running you will receive weekly or 3 day day reports of how the campaigns are performing. We can discuss on these reports to tailor the Adwords campaign to better suit your needs.