Remarketing or retargeting is one of the most effective ways of converting existing visitors to your website into customers. I have met many businesses owners who are proactively using Adwords but have not invested a single penny on remarketing campaigns.
Remarketing or tag marketing as some people like to refer is one of the most cost effective way to convert abandoning visitors into leads. Here is how it works:
- Someone visits your website and Google Adwords uses a cookie in their browser to tag them.
- When they are surfing the web they see your advertisement pop up which might initiate them to take some action.
- Once they are ready, they click on your advertisement that probably leads to a landing page and you get another chance of converting the prospect into a real lead.