As a digital marketer you constantly need to generate reports from Google Adwords for clients. Microsoft Excel is pretty much the industry standard for generating these reports and doing all your analytical number crunching. I have been using Excel for many years and today I wanted to share a few tips and tricks that you should be leveraging when using Excel. [Read more…]
Google Adwords is an amazing platform for targeting the right audience for your business. You can be a flower shop owner or the CEO of the next big startup, Adwords will offer the exact same set of features for your to leverage in your digital marketing process.
Today I will explain how you can get most conversions in Google Adwords. Now the term conversion can be quite broad in it’s own definition so it’s best to clarify it before I proceed further.
There is a way to track conversion in Adwords using a code snippet. Basically Adwords let you track any event on your website and counts it as a conversion (more on that later in the post).
What I am really trying to achieve when I say “conversion” in this blog post is basically get the most out of your advertising budget inside Adwords. My goal in this tutorial is to share some of the tips and tricks that you can use within your campaigns to see better results and more leads flowing in. [Read more…]